Analysis and structure

Many companies do not adopt a structured innovation management approach. Many ideas emerge on an ad hoc basis and are not subjected to a clear analysis in terms of market opportunities. Budgets and responsibilities are not clarified. As a result, companies are often too late to market or opportunities come to nothing. The Bremen Beer Company has extensive experience in setting up and implementing a functioning innovation management system and offers the following "consultancy products”:

I  Analysis of the company's current innovation management approach

I  Structured idea generation

I  Leverage of potential through a structured innovation process

I  Project management for innovation

I  Presentation of innovation management targets
-> company-specific

Finding and implementing specific product ideas

With many years of experience as German and West European head of innovation at the world’s largest beer group, AB InBev, Oliver Quast is a talented and experienced sparring partner when it comes to packaging and liquid innovation matters. You can book consultations with Oliver by the day.

THE BREMEN BEER COMPANY can also very effectively present your entire innovation management and specific product ideas and their implementation in the market through its worldwide network of partners. This includes analysing certain packaging innovations in defined market segments as well as recommendations and implementation strategies for innovative packaging and liquid solutions. The delicate balance between market opportunities and implementation options in production is carefully analysed, and realistic and “affordable” solutions are developed.