Analysis and structure

Many companies do not adopt a structured innovation management approach. Many ideas emerge on an ad hoc basis and are not subjected to a clear analysis in terms of market opportunities. Budgets and responsibilities are not clarified. As a result, companies are often too late to market or opportunities come to nothing. The Bremen Beer Company has extensive experience in setting up and implementing a functioning innovation management system and offers the following "consultancy products”:

I  Analysis of the company's current innovation management approach

I  Structured idea generation

I  Leverage of potential through a structured innovation process

I  Project management for innovation

I  Presentation of innovation management targets
-> company-specific