We live in a globalised and international world and this trend is set to continue. Size alone is no guarantee of success, we can see this in the USA: as the market share of the three giants – Anheuser Busch, Miller and Coors – grew, so too did the number of microbreweries and brewpubs. Globalisation therefore offers small and medium-sized breweries additional opportunities. Our company is available to support brewers in developing successful export strategies. The primary requisite for this support already exists, namely a good product that guarantees a high quality, regardless of the brand: German beer.